MANAGEMENT OF INVESTMENT ACTIVITY OF THE ENTERPRISE ON THE BASIS OF ECONOMIC VALUE

The economic value of the investment activity of the telecommunications enterprise is manifested in specific value characteristics, which are formed as a result of the introduction of investment drivers and satisfy stakeholders' certain needs and expectations. It creates a common value characteristic inherent all stakeholder groups, which is associated with their need for communications. As a result, the state receives the effect as the distribution of information and communication technologies. Conceptual model of management of investment activity of telecommunication enterprise is elaborated on the basis of economic value, which is based on the integrated approach to the application of value-oriented management and stakeholders, formulated specific principles and determinants of investment activity, implementation of theoretical and applied basis on the formation, evaluation and monitoring of the economic value of investment activities by the functional components of the management. Results of the integral estimation of the economic value of investment activity of telecommunications enterprises allow determining a positive trend of its growth for the future, where the orientation to the technological leadership and efficiency, formation of the value characteristics of the enterprise owners and services users are determined as the leading components of the economic value formation.