ANALYSIS OF THE BUSINESS MODEL OF CROWDSOURCING IN THE MANAGEMENT OF MODERN ORGANIZATIONS

Тhe article is aimed at analyze the business model of crowdsourcing in the management of modern organizations. As a result of the generalization of the existing approaches, the content of the concept of «business crowdsourcing» is defined. The components of crowdsourcing in the business environment are considered, including: a clearly defined crowd; a certain task with a clearly set goal; the presence of a reward for participation in a crowdsourcing initiative in any form; clear definition of the crowdsourcer in the crowdsourcing initiative; participants are aware of the reward; based on the online environment; openness for all comers; Internet. Nine blocks of the crowdsourcing business model are disclosed, including: customer segments, value proposition, channels, customer relationships, revenue streams, key resources, key activities, key partners, cost structure. Crowdsourcing has been compared with outsourcing. The types of crowdsourcing business models are summarized, including: microtasks, macrotasks, open innovation, creative, crowdtesting, colaborative knowledge, crowdwanding, contests. Areas where it is appropriate to use them has been identified. It is determined that crowdsourcing business models can be applied at all stages of business development, including: during idea analysis; at the stage of developing a corporate logo, creating a corporate website design, writing advertising texts; in the process of searching for investors; at the stage of attracting performers. The characteristics of business crowdsourcing are summarized as follows: accelerated processes, consumer involvement, low costs, scalability, availability of knowledge. The advantages and disadvantages of business crowdsourcing are determined. The best crowdsourcing platforms of 2023 are presented. It is identified that crowdsourcing can be used to accomplish a wide range of tasks of machine learning The aim of further research in this direction should be the analysis of the impact of crowdsourcing technology on the domestic economy and the determination of factors preventing its effective application.