STATE OF UKRAINIAN BUSINESS DURING THE WAR: PROBLEMS AND PROSPECTS

The purpose of the article is to study the state of Ukrainian business in the conditions of martial law, to identify the main problems and obstacles that have become a challenge for entrepreneurs in the conditions of the armed conflict, as well as to analyze possible prospects and ways out of the crisis situation. By analyzing, systematizing, and summarizing the scientific works of many economists, researchers and analysts, the impact of the war on the financial results of Ukrainian enterprises was analyzed and the main problems of doing business in Ukraine during the war were highlighted on the basis of the survey of enterprise managers «Ukrainian business during the war» of the Institute of Economic research and political consultations. An analysis of trends in the opening of new companies and registration of new individual entrepreneurs over the past ten years was carried out. In more detail, attention is focused on the dynamics of opening a new business under martial law, in particular for the period from March 2022 to January 2023. fof The key factors influencing the choice of a field for creating a new business are indicated. As a result of the study, key recommendations were identified that will affect the improvement of the business situation in Ukraine, in particular, the prevention of corruption and the creation of equal conditions for all business enterprises, the simplification of procedures for business registration and obtaining licenses and permits, ensuring a stable economic and political situation in the country, which will enable business to work in conditions of security and stability, development of international cooperation and attraction of foreign investments, etc. The opportunities and prospects that Ukrainian business can acquire in the process of post-war reconstruction, transformation, and development thanks to the support of partner countries are highlighted. It is also stated that the full-scale invasion of the aggressor country on the territory of Ukraine significantly affected the state of Ukrainian business and the economy, but despite this, domestic business continues to stay afloat, adapting to new conditions, and has the potential for development.