RATING ASSESSMENT OF AN INSURANCE COMPANY BASED ON THE HIERARCHY ANALYSIS METHOD

For policyholders and insurers, the issue of evaluating the rating of an insurance company in the insurance services market, determining the reliability coefficients and probability of bankruptcy of an insurance company is relevant. One of the methods that allows you to evaluate the insurer's rating is the hierarchy analysis method. Using the hierarchy analysis method, taking into account many significant factors and criteria and comparing their impact on the final result, the decision maker has the opportunity to obtain formulas for calculating the rating indicators of an insurance company. The paper highlights the factors and criteria for evaluating an insurance company, provides an integral indicator of the effectiveness of the insurance company and intermediate indicators that are necessary for carrying out activities in conditions of economic risk.