The Influence of Service Quality and Price on Customer Satisfaction in the Use of Ojek Online in Medan Tembung

This research was conducted to determine Service Quality and Price on Consumer Satisfaction, this research uses quantitative methods with causal associative research types. In this study, the population is consumers who use online motorcycle taxis in Medan. The method of taking samples in this study was using an accidental sampling technique of 92 respondents. Data analysis techniques used validity test, reliability test, classic assumption test, multiple linear regression analysis, t test, F test and coefficient of determination R2 using SPSS version 22 application.The results of the t test for the service quality variable t count of 4.348 t table of 1.986 which means that service quality has an effect on customer satisfaction and price variable t count of 0.355 t table of 1.986 which means that price has no effect on customer satisfaction. F test variable service quality and price F count of 12.538 F table 3.10 indicates that service quality and price simultaneously affect consumer satisfaction. John Gilbert Lbn. Raja | Ayu Syaputri | Syamsuddin | Nurmalini "The Influence of Service Quality and Price on Customer Satisfaction in the Use of Ojek Online in Medan Tembung" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-7 | Issue-2 , April 2023, URL: https://www.ijtsrd.com.com/papers/ijtsrd56185.pdf Paper URL: https://www.ijtsrd.com.com/management/consumer-behaviour/56185/the-influence-of-service-quality-and-price-on-customer-satisfaction-in-the-use-of-ojek-online-in-medan-tembung/john-gilbert-lbn-raja