Snapshot Of The Management Planet From Marketing Satellite

Natural and artificial celestial bodies, which certainly orbit around a planet or a satellite, assist to explore the Earth and other planets, to communicate and observe the distant galaxies. They help us to understand what is happening inside the Earth even they are being outside of globe. By this metaphorical view, in order to meet individual, organizational or social needs, to increase the level of well-being and to be sustainable, Have might be any satellites that are also used in the management discipline? If so, can it be comment by this perspective? If management is considered as a planet, can its marketing function be considered as a satellite? In this study, marketing discipline is likened to a satellite and management is likened to a planet and “The Other Guy Blinked, How Pepsi Won The Cola Wars”, a novel that is penned by the the multinational beverage company's, PEPSICO, number one, is aimed to review.