CONSTRUCTION OF WOMEN IDENTITY: A CRITICAL DISCOURSE ANALYSIS IN INDIAN MADE CARTOON SERIES

Gender stereotypes are significantly shaped by the media. Children will develop the same attitude if they constantly watch these forms of stereotypical content. So, it's must to analyse the content of children programs, especially in television animation programs. This essay analyses how women are portrayed in Indian animated Television series. Here, using the critical discourse analysis method, it analyzed what the characters stand for, how they are shown, and their significance in the series. The study was carried out by employing Gramsci's hegemony theory. Through Norman Fairclough's critical discourse method, three episodes of five Indian made cartoon series are studied. The physical appearance of protagonist and antagonist women, the cultural identity of the major female roles, the discourse of and about women, as well as visual and auditory characteristics of women, are all studied in this research.