A STUDY ON INVESTMENT BEHAVIOUR OF MILLENNIALS TOWARDS INVESTMENT IN SHARE MARKET

The attitude of millennial generation towards money and investment differ from previous generation especially Generation-X. The present paper is an attempt to study the investment behavior of the millennials i.e. Gen-Y (people born between 1981 to 1996) towards investment in the share market. The aim of the study is to know the pattern of investment of the millennials. Also to study attitude towards investment in share market and find out the factors influencing millennials for investment in share market. Data is collected using structured questionnaire. 69 respondents were taken as sample from Mumbai i.e. Borivali to Churchgate area. Findings of the study state that millenials have positive attitude towards investment in the share market. They are already investing into share market. Key Words: Investment in share market, Millennials, Investment behaviour