INNOVATIVE PROVISION OF DEVELOPMENT STRATEGIES OF AGRICULTURAL ENTERPRISES BASED ON DIGITALIZATION AND REENGINEERING OF BUSINESS PROCESSES

The subject of the study is the improvement of strategies for the development of agricultural enterprises and their management with the help of innovations - digitalization and reengineering. The purpose of the article is to substantiate the programming and reengineering of business processes as a basis for innovative support of strategies for the development of agrarian enterprises in the conditions of the digital economy. The methodological basis of the article is the methods and approaches of economic, institutional and theory of sustainable development. In particular, historical, monographic, economic comparisons, statistical-economic, systemic-structural analysis and synthesis were used. Results of the article. The concepts of programming business processes, the need for reengineering, process approach and controlling and their advantages for the development strategies of agricultural enterprises as innovative tools of organization and management were defined. Field of application of results. The conclusions of the article can be used in agricultural and IT enterprises, institutions of higher education, research institutions, consulting organizations. Conclusions. The activity of agricultural enterprises is accompanied by certain difficulties in assessing the effectiveness of their functioning and management. This is due to the presence of business and production processes with risks and/or potentially uncertain side effects. Understanding and analysis of these risks and uncertainties is particularly important in effective management activities, substantiating strategies for their further prospective development. This will be facilitated by means of automation and software for managing strategies for the development of agrarian enterprises using a process approach (controlling), restructuring and reengineering; use of software descriptions based on their modeling, templates, routing of business operations, their optimization.