A STUDY ON OPPORTUNITIES AND CHALLENGES OF STARTUPS IN INDIA

India is second largest population country with billion in the world. To cover up this huge population there exist large capacity of job markets have been charged. At present, our mindsets have been changed so much that people are afraid for taking risk in life, this leads from working for new innovations startups. With many innovative youngsters opted to prove the area of entrepreneurship instead of opting MNC's and government organizations. The jobbers had option to improve himself and his family living standard but entrepreneur will improve the family economy as well as the country's economy also. The Prime Minister Narendra Modi launched aspiring program called startup India and standup India on 16 th January at Vignan Bhavan auditorium in New Delhi, it seems that India is progressing to become the next big start up Nation. This was aimed at changing and quickens the startup revolution in India. The Indian businesses are suffering from various problems such as the unorganiosed and fragmented Indian market, lack of clear and transparent policy initiatives, lack of infrastructure, lack of knowledge and exposure, complications in doing business etc. This paper focuses on opportunities and challenges of startups in India, and to provide awareness of various schemes related to startups.