RISK ASSESSMENT METHOD FOR INTELLECTUAL PROPERTY PLEDGE FINANCING: BASED ON QUESTIONNAIRE, QUALITY FUNCTION CONFIGURATION THEORY AND G1- ENTROPY VALUE METHOD

In the post-epidemic era, a large number of small, medium and micro enterprises still continue to suffer from operational crises, and the use of IPR pledge financing is of great significance in solving the financing problems of enterprises and activating the country's innovation dynamics. Currently, the supply of IPR pledge financing in China is much smaller than the demand, and the first and foremost reason for this phenomenon is the difficulty of value assessment. This study aims to explore the problem of avoiding the risk of IPR pledge financing from the source of risk, i.e., from the perspective of enterprises themselves and from the perspective of risk factors. There are three main highlights in this paper: First, this paper makes an interdisciplinary application of the quality function configuration theory of product quality risk management in marketing, and innovatively builds the overall structure of risk assessment of IP pledge financing in this study, which makes our proposed method logical and reasonable. Second, we adopted the G1 entropy value method of the subjective and objective assignment method to conduct the study. Among them, we made improvements to the G1 method, i.e., we introduced the credibility of experts and the weight of experts' identity information to make the evaluation results more objective and reliable. Meanwhile, methodologically, we combined with the objective authorization method to enhance the reliability of the evaluation results. Thirdly, we obtained the weight size based on the quantitative output of the G1 entropy value method and proposed qualitative countermeasures for the quantitative method. The practical significance of this paper is to find a method applicable to risk assessment for IP pledge financing, and to promote future IP management, risk warning and prevention and control. The academic significance is that the study of this issue can then promote the financing of intellectual property rights and the realization and appreciation of intangible assets. While helping to mobilize people's creative initiative and promote the optimal allocation of social resources, it is also conducive to promoting the overall protection of intellectual property rights and sustainable industrial development, promoting a virtuous cycle of the economy, and even promoting foreign trade and the introduction of foreign and foreign investment.