CUSTOMER SATISFACTION OF ONLINE BANKING SERVICES IN INDIAN OVERSEAS BANK WITH SPECIAL REFERENCE TO SIVAGANGA DISTRICT

This article focuses on customer satisfaction with Indian Overseas online banking users in Sivaganga District. The enormous change in the field of technology has brought the world to a global village and it has caused unparalleled changes in the banking industry. Massive developments in the technology of telecommunications and electronic data processing have further stimulated these changes. Online banking is new jargon frequently used in banking sectors. In recent days banks are shifted to multi-channel distribution of financial services online. It helps the banks introduce new ways to gain competitive advantage, reduce their costs, improve their financial services, enlarge their customer databases, and progress their financial positions through unique products. In the competitive world, online -banking is used as a strategic tool by the banking sectors to attract and retain customers. The paper covers customer satisfaction with Indian Overseas online banking in Sivaganga District.