Consumer potential as a factor of marketing formation of innovative potentialJournal: Economics Bulletin of The National Mining University (Vol.38, No. 38)
Publication Date: 2012-06-27
Authors : Fayvishenko D. S.;
Page : 124-127
Keywords : brand; branding; property branding; branding effectiveness; functional structure of the brand;
The article defining the basic properties of branding as a management process identified the following specific features: dynamics, stability, continuity, strict sequence of steps and the main groups of operations, cyclical, discrete branding that allows you to expand the theoretical foundations of the scientific organization of branding the company.
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