Involvement of students in the creation of custom media content as a method of forming Ukrainian-language professional and communicative competence of future specialists in technical specialties

The article is devoted to the topical issue of modern linguistic didactics – the formation of the Ukrainian-language professional and communicative competence of future specialists in technical specialties. The definition of this phenomenon is presented as a personal quality of future specialists, their ability to effectively use in educational and professional activity a set of acquired language knowledge and speaking skills in accordance with the norms of the modern Ukrainian literary language, which, with the acquisition of Ukrainian-language experience of communication in technical discourse, will ensure successful professional and technical activity. The components of the Ukrainian-language professional-communicative competence of a future specialist in a technical specialty (communicative, motivational, value-oriented, general cultural, intellectual-mental and professional-technical) and the methodological approach to its formation (competence-based approach) are determined. Emphasis is placed on the need to find modern and effective methods of forming students' speaking competence, which will stimulate their cognitive, emotional and practical activity as well as increase their motivation to study. The possibility and advantages of involving students in the creation of custom media content as a method of forming the Ukrainian-language professional and communicative competence of future specialists in technical specialties are considered, which stimulates the creative activity of students and makes it possible to increase interest in the discipline "Ukrainian (profession-oriented)". The essence of the concepts "media content" and "custom media content" is revealed. We present our own interpretation of the concept "custom media content" in the context of speech training aimed at future specialists in technical specialties which is defined as media content available on public digital platforms that is different in form and creation technology, has a creative nature and is oriented towards meeting the informational, educational, social and emotional needs of a person. The main recommendations for students on creating custom media content as an educational task and an example of systematization of similar works on Instagram are positioned. The motivational basis for creating media content by students was analysed and the stages of the process of creating and distributing media content were determined.