A Corporate Social Responsibility Model for Sustainable Development for MSMEs

The modern aim of corporate social responsibility is to fulfill the sustainability point. It requires an event path to make sure the long-term purpose and sustainability points are achieved. The sustainability aims could be financial, social, or system which could give long-term benefits even after the CSR period has ended. Rumah BUMN Lombok Barat is the corporate social responsibility of PT PLN UIW NTB with the Ministry of State-owned Enterprises. The aim of this paper is comparing the strategic framework of Rumah BUMN Lombok Barat with other Modern CSR models, explain additional indicators that create the long-term impact of sustainable CSR Model, and to know the key activities or events in Rumah BUMN Lombok Barat on accelerating the MSMEs. This research uses a qualitative and descriptive approach. The author found that through development events, business opportunities, treasury program, passive income in capital market, SIMADU, directing to renewable energy, business networking, free training, and hospitality services. The CSR Model of RBUMN Lombok Barat is new model. Compare to existing model, there are two indicators added into the system which is technology and investment aspects. Those two indicators strengthen the short-term, long-term impact, and sustainable points