PRODUCT QUALITY MANAGEMENT IN INDUSTRY 4.0 BASED ON DIGITAL INSTITUTIONS

The article aims to determine the possibilities of product quality management in industry 4.0 based on digital institutions. Based on international experience for 2022, the authors applied the regression analysis method to compile an econometric model that proves that ensuring digital competitiveness requires state and public management of product quality in industry 4.0 with the help of digital institutions. It has also been proved that digital competitiveness in local and global markets is determined by different institutions. The theoretical significance of the authors' conclusions is that they have formed a new institutional understanding of product quality in industry 4.0. The contribution of the article to the literature consists in the development of the scientific provisions of the TQM concept through the formation of a new, broad understanding of the quality of Industry 4.0 products in the unity of the completeness of the manufacturer's technical capabilities and the perceived value and usefulness of this product, as well as through a reconsideration of the approach to measuring and managing the quality of products industry 4.0 in order to strengthen their digital competitiveness in accordance with the new understanding of quality. The practical significance of the article is related to the fact that the monitoring has revealed a favorable institutional environment for quality management of products in industry 4.0 in Russia. The institutional perspective of improving the product quality of industry 4.0 in Russia has also been opened up. The managerial significance is expressed in the fact that the developed institutional approach to product quality management in industry 4.0 will improve the efficiency of this management and ensure a more complete capacity utilization of medium- and high-tech industries, as well as an increase in the export of their products. The proposed approach can be applied in any country of the world, as it has been developed taking into account a broad analysis of international experience.