Share Your Research, Maximize Your Social Impacts
Marketing analysis of the competitive ability of the banks of Ukraine
Journal: Economics Bulletin of The National Mining University (Vol.37, No. 37)Publication Date: 2012-03-30
Authors : Gaydukovych D. S.;
Page : 117-122
Keywords : competitive ability of banks; efficiency of marketing mix in banking;
Source : Download
Find it from : Google Scholar
Abstract
The paper offers the author's method of bank’s competitive ability estimation, based of evaluation of efficiency its marketing mix.
Other Latest Articles
- Creating the effective brand architecture of the enterprise: international experience and Ukrainian practice
- System of indexes of the informative providing the managerial processes on the enterprise
- Directions of reformation of managing the multilevel production structures
- Motivation peculiarities of the investment mechanism performance
- Managerial techniques of the innovative development of the enterprise
Last modified: 2015-05-08 07:38:45