Marketing analysis of the competitive ability of the banks of UkraineJournal: Economics Bulletin of The National Mining University (Vol.37, No. 37)
Publication Date: 2012-03-30
Authors : Gaydukovych D. S.;
Page : 117-122
Keywords : competitive ability of banks; efficiency of marketing mix in banking;
The paper offers the author's method of bank’s competitive ability estimation, based of evaluation of efficiency its marketing mix.
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