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Sensory marketing tools on the developed website "Conditioner"
Journal: Science Journal "NovaInfo" (Vol.140, No. 1)Publication Date: 2023-12-16
Authors : Rovneyko Margarita Aleksandrovna;
Page : 52-55
Keywords : CONSUMER; SENSORY MARKETING; SYNESTHESIA; WEBSITE; PRODUCT PROMOTION; CONFECTIONERY; TARGET AUDIENCE;
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Abstract
The article discusses the use of various sensory marketing tools on the "Confectionery" website developed by the author, affecting the visual, auditory and gustatory channels of the site user’s sensory perception with an emphasis on achieving synesthesia.
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Last modified: 2023-12-18 00:00:24