ANTI–CRISIS MANAGEMENT AND FEATURES OF ECONOMIC DIAGNOSIS OF THE ENTERPRISE IN RISK CONDITIONS

The purpose of the article is to investigate the peculiarities of anti-crisis management and economic diagnosis of the enterprise in conditions of risk. It was determined that short-term crisis situations do not change the nature of the enterprise's activity and can be eliminated with the help of operational measures. It has been established that the probability of risk occurrence is determined by the risky development of individual corporate structures that have their own development potential and conditions for its implementation, but at the same time are subject to the laws of development of society as a whole. It was found that internal and external factors affect the crisis development of the enterprise. It was determined that the management of the enterprise should take a very responsible approach to decision-making regarding the prevention of crisis situations, since the risk of crisis situations is always present and should be predictable and predictable. It was found that anti-crisis management should be an indispensable feature of strategic management aimed at forecasting, preventing and minimizing crisis situations and their impact, rather than reacting to specific negative phenomena in the external and internal environment of the enterprise. It was determined that anti-crisis management should take into account the dynamics of the external environment and the level of risk in current activities, increased by internal and external factors. It was established that the need to implement economic diagnostics based on current modern methodical approaches in order to ensure the efficiency of the functioning of enterprises should not cause doubts in the management of enterprises. It was found that economic diagnostics involves the study of the deviation of the state of the enterprise from the desired functioning and the development of management decisions to improve the state. It was determined that the main purpose of diagnosing signs of a crisis state of an enterprise is primary processing to prepare information for analysis and implementation of appropriate decisions regarding corporate management, including risk management, during the life cycle of the enterprise.