RETAIL TRADE IN THE PERIOD OF WAR

The Article is dedicated to the analysis of retail trade enterprises in the conditions of the negative impact of military and hostilities, which are ongoing in the territory of Ukraine. The current economic condition of these enterprises was studied, as well as the experience in this field was considered. Retail trade is one of the most important branches of the Ukrainian economy. It provides the population with essential goods and services, and also creates jobs. To realize these prospects, it is necessary to take measures to improve the economic condition of retail trade enterprises, as well as to create a favourable environment for their development. It was analyzed that the leading retail chains of Ukraine almost restored the pre-war number of operating stores during the 17 months of the war. The number of closed and open food and grocery retail trade facilities was considered. The dynamics of food retail stores during the war period — resumed work on the sale of food products, and non-food retail became another branch that began to expand networks, and not only restore what was lost during the war. The negative consequences of the influence of armed conflicts on the retail trade are formed and measures to improve retail trade are proposed, which can help retail trade enterprises to cope with difficulties during the war.