DIGITALIZATION PROCESS AND CHANGES IN MEDIA LANDSCAPE

Journalism nowadays is more challenging than ever before. The questions raised here are essential for the future of journalism and all those who believe that journalism matters.News is defined as how power flows through media organizations, influencing what journalists choose to present to their audiences and how they present it and then, in turn, what their audiences do with it. The digital age changes many journalism events, showing us that the text could even be written by artificial intelligence. Several challenges are critical. The digital era moves media companies from positions where they were gatekeepers and creators of the news agenda to platforms where companies control audiences. Social media and platforms allow audiences to collect information from many sources. Unfortunately, to live in an era of fake news and a crowd of information, at the same time, means to losing the war for journalism, and in the worstcase, losing public trust. On the other side, the business model of media organizations weakens professional journalism, as it is faced with commercial and political pressure resulting in more diverse news than ever.The shifts in news consumption are even more pronounced if one looks at the age of news consumers. There is a massive generation gap, with young people far more likely to seek information on digital platforms and older people more reliant on traditional media.Simultaneously, it is morecostly to produce news for traditional media outlets that send reporters to news hot spots worldwide, take time for in-depth reporting projects and hire more expensive and experienced journalists.So, even, the so called, old media, if they want to survive, they must turn to multimedia So, the new era, demands new skills. A journalist needs to know how to write a story. News programs are so interesting because they have a form of storytelling, a vital technique for every period. However, nowadays, more important is to visualize and put the text about a video. Also, todays journalists are 24/7 online, and they produce news rapidly, first on the website then maybe on Twitter (old name for X) and other social media channels. Therefore, multimedia journalism is about more than multimedia.In spite of all new technologies, one thing will be always, more important.Onecan not be a good journalist if he/she is not curious. With all of the available tools, journalists need to understand how to use them technically and comprehend how each multimedia format can best be used for storytelling.