HOW DO EMPLOYEES’ ATTITUDES TOWARDS “GREEN BEHAVIOR” RELATE TO ENVIRONMENTAL CULTURE?

This paper examines the factors that currently boost and/or undermine green behavior of the Macedonian employees. The statistical analysis of the data, gathered through a questionnaire, is based on Pearson correlation, testing the statistical significance of the hypotheses. Key findings show that factors such as attitudes of co-workers, company penalty system and leadership, and support of the superiors are positively related with employee green behavior and outcomes. The paper contributes to a deeper theoretical and empirical research of the green behavior in developing countries through the lens of motivational factors. The research outcomes can encourage managers to improve their overall performance without harming the environment and while meeting environmentally friendly working behavior. Also it can provide important information for the policymakers which can be used for improving the overall country's pro-environmental efforts.