IMPROVING THE MECHANISM OF INCREASING THE LEVEL OF PRIVATE PROPERTY INDIVIDUALITY AND CAPITALIZATION IN THE NATIONAL ECONOMY

Importance: The article addresses unicorn companies as the most successful and fastest-growing start-ups. It analyzes to what extent their capitalization is justified, what prospects for growth they have after IPO, and how they meet investors expectations. Objectives: The objectives of the study include a comprehensive review of creation and development of unicorn companies, identifying the sources of their growth and credibility of their open market valuation. Methods: The study employs methods of analysis, synthesis, retrospective analysis, comparison, and compilation. Results: The paper shows why unicorns are overvalued in the market. It emphasizes that the possibility and expediency of unicorn capitalization depends on the interests pursued by market actors. The practicability of IPO and its implications also vary from company to company. Conclusions: and Relevance High capitalization of unicorn companies is not reasonably feasible in every instance: investors are often riding on the wave of a boom, after which the value of business falls to zero. However, high-tech and innovative unicorns, on the contrary, are drivers of development and their high capitalization is indeed justified.