A Study on Perception of Customers Challenges Towards Digitization in Indian Banks in Prayagraj District

The Indian banking sector has been the backbone of the economic system as it plans and implements the economic activities. Any amendment in the banking sector through the adoption of technology can have an in depth impact on associate degree economy‘s growth. In the present dynamic changing scenario banks are seeking unconventional ways that to supply and differentiate amongst their various services. Due to the innovative advancement in technology the corporate and retail consumers are not any longer willing to queue in banks, or attend to the phone, for the basic banking services. They need and expect a facility to conduct their banking activities at any time and place. Plastic money Credit Cards, Debit Cards and good Cards web banking as well as electronic payment services, online investments, on line commercialism accounts, electronic fund transfer and clearing services, branch networking phone banking mobile applications and notecase are a number of the recent merchandise and services acting because the drivers to the expansion of banking sector. The present research study is analytical and based on survey method. The construct of digital banking remains evolving within the Indian banking sector and is probably going to bring numerous opportunities similarly as new risks to the elemental nature of banking in India. Hence, this paper also aims to gift the opportunities and challenges of going digital within the Indian banking sector along with some recommendations to beat these challenges. Dr. Keshav Shyam "A Study on Perception of Customers Challenges Towards Digitization in Indian Banks in Prayagraj District" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-7 | Issue-5 , October 2023, URL: https://www.ijtsrd.com/papers/ijtsrd59995.pdf Paper Url: https://www.ijtsrd.com/management/consumer-behaviour/59995/a-study-on-perception-of-customers-challenges-towards-digitization-in-indian-banks-in-prayagraj-district/dr-keshav-shyam