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THREE-LEVEL MODEL OF FMCG PRODUCTS SALES: TREND, SEASONALITY, PROMOTION-SHORTAGE

Journal: International Scientific Journal "Internauka" (Vol.1, No. 155)

Publication Date:

Authors : ; ;

Page : 25-30

Keywords : seasonality; trend; promotional action; FMSG; econometric-simulation mode;

Source : Downloadexternal Find it from : Google Scholarexternal

Abstract

Modeling of sales volumes of FMCG products was used to plan distribution structures during seasonal fluctuations and promotions that may lead to a decrease in demand.

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Last modified: 2024-01-26 21:05:51