Research on Multi Channel Marketing of Embroidery

China is the world with the largest number of intangible cultural heritage, and embroidery, as an important intangible cultural heritage in China, is also one of the splendid traditional handicraft representatives in our country at the same time. However, due to various historical reasons and the impact of the market economy, the traditional embroidery craft in our country has led to the reduction of practitioners, the breakdown of talents and the severe crisis of the scarcity of masters. It has caused serious losses to our intangible cultural heritage. In todays global economic integration, the development of cultural industry has occupied a place in the national economy. The rapid development of embroidery industry is not only the inheritance and protection of intangible cultural heritage embroidery culture, but also conducive to the rapid transformation of national economy and the development of cultural industry. Therefore, we combine the traditional embroidery industry with the e commerce platform, through analyzing the characteristics of various marketing methods, combined with the shortcomings and advantages of the embroidery industry, select a number of marketing routine suitable for the development of intangible cultural heritage embroidery. Xinlei Li "Research on Multi-Channel Marketing of Embroidery" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-7 | Issue-6 , December 2023, URL: https://www.ijtsrd.com/papers/ijtsrd60132.pdf Paper Url: https://www.ijtsrd.com/economics/market-economy/60132/research-on-multichannel-marketing-of-embroidery/xinlei-li