EMPIRICAL ANALYSIS OF FINANCIAL PERFORMANCE OF SELECTED INDIAN TELECOMMUNICATION COMPANIES USING TOPSIS METHOD

Corporate financial assessment is one of the focal areas in the industry. It indicates the company position among its counterparts based on various criteria of performance. Financial performance analysis supports to the companies for maintain the share and profits. It suggests the ways and means to be adopted by the weak companies in order to improve their position. Further, top companies adopting various plans and strategies for further strengthening of their position in the market. TOPSIS is the most appropriate techniques widely applied in science, business and government. Therefore, an attempt has been made in this study to apply the MCDM model for financial assessment of Indian telecommunication companies and rank accordingly based on various financial criteria. The data were collected for the study between 2007-08 to 2018-19. The study established that Airtel had the best performance of the study period. MTNL had the least performance of the study period.