STUDY OF INFLUENCE OF FINANCIAL BEHAVIOR AND FINANCIAL ATTITUDE ON FINANCIAL LITERACY ON TODAY’S YOUTH IN AHMEDABAD DISTRICT

Good financial behavior is needed nowadays to face an era where spending money or saving money is straightforward. Today's youth is a consumptive generation, so this study aims to determine the financial behavior of Today's youth. The sample used in this study were 200 respondents. Data analysis techniques using Structural Equation Modeling (SEM) Partial Least Square. The results showed that financial literacy affected financial behavior through financial attitude.