PERCEPTION OF STARTUPS BY THE REPRESENTATIVES OF GENERATION Z IN POLAND

The aim of the article is to present an empirical analysis of startups perception by Gen Z representatives in Poland. The research was conducted in May-December 2021 via the Internet, and the questionnaire was completed by 500 people. It has become important to identify how Poles perceive startups by assessing their individual advantages and disadvantages. The achievement of the goal was made possible by literature studies and a questionnaire survey. In the work, particular attention was paid to defining the concept of a startup, identifying its advantages and disadvantages. An attempt was also made to define the attitude of Generation Z to their startups. The survey allows us to learn about the opinions of the new generation entering the labor market, and in 3 years' time it will constitute a significant part of it in Poland.