INNOVATION AND EDUCATIONAL MANAGEMENT

The identification of the motivation to stimulate creativity in the university environment, as well as the main objectives and characteristics of these activities, represents the starting point in the development of a strategy for the implementation of innovation in educational management. All the changes that have appeared in the external environment in recent years have generated the need to adapt the methods of teaching, evaluation and control, so as to provide a new, innovative environment for the development of study programs. In order to be able to integrate the concepts of innovation and development in the strategy of the educational environment, it is necessary to analyze and interpret the current state of the environment in which we operate, so that all those positive aspects can be maximized in the future strategy. Also, following the analysis, the critical factors must be reduced, even eliminated in order not to generate risks in the future. The process of adapting the university educational environment to the needs of new generations must be a continuous one based on the use of the stimulating factors of innovation. The actual innovation begins with the identification of innovation opportunities and the impact they can have on the interested parties. Starting from the presentation of the current stage of the integration of innovative strategies in university management, this paper aims to identify and detail a series of proposals and recommendations that can constitute alternatives in carrying out activities specific to university education.