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Problems and limitations of advertising in the digital age

Journal: Science Journal "NovaInfo" (Vol.141, No. 1)

Publication Date:

Authors : ; ;

Page : 25-25

Keywords : DIGITALIZATION; INFORMATION TECHNOLOGY; PROMOTION; ADVERTISING EFFECTIVENESS; PROBLEMS; COMMUNICATION;

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Abstract

This article examines the effectiveness of advertising in the context of digitalization, as well as examines the current problems and limitations of digital advertising and possible ways to solve them.

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Last modified: 2024-02-17 05:59:06