Innovative Technological Support for Optimization of Logistics Values

The article is devoted to the research of innovative and technological provision of optimization of logistics values, focused on us-ing the potential of transport and logistics clusters and technologies of intelligent transport systems. The use of innovative technologies in logistics, in particular the Internet of Things, artificial intelligence, blockchain, automation, is proposed in the innovative technological provision of optimization of logistics values. Key technological trends and their influence on the optimization of logistics processes are analyzed. The article highlights examples of successful implementation of innovations in lo-gistics, identifies challenges associated with these technological transformations, and emphasizes the role of innovations in increasing the productivity and competitiveness of logistics systems. Attention is also paid to reducing costs due to the use of innovations. The article substantiates the challenges and opportunities associated with innovations in logistics, such as cyber security, regulation and the need to adapt business models for the successful integration of the latest technologies, risk management.