Innovation of Teaching Mode for Intelligent Media Products——Exploration based on XR

With the rapid development of XR technology, its application in the teaching of intelligent media products has received attention. This article explores the opportunities and challenges that XR technology brings to the teaching of intelligent media products from multiple perspectives, in conjunction with the "XR based Intelligent Media Product Innovation Design Practice Base" construction project jointly established by the School of Journalism and Communication at Shanghai University and Nanjing Ruiyue. Further explore the innovative teaching philosophy and model of intelligent media products based on XR.