Artificial Intelligence A Boon in Expanding Online Education through Social Media and Digital Marketing Post Covid 19

The COVID 19 epidemic has undoubtedly caused an increase in the use of online learning, leading institutions and instructors to investigate cutting edge technology to improve the educational process. This study explores how, in the post COVID 19 era, social media and digital marketing might be strategically integrated to strategically extend online education and leverage artificial intelligence AI . This study uses artificial intelligence AI to investigate how social media and digital marketing might be used to expand and improve online learning, providing insights into the prospects and difficulties in this field.The study is to investigate how artificial intelligence AI technologies, such as natural language processing and machine learning algorithms, can be used to improve material delivery based on individual student needs, enable adaptive learning paths and customize online learning experiences. The goal of the project is to investigate how artificial intelligence AI technologies, such as machine learning algorithms and natural language processing, might be applied to improve the delivery of content that is customized to each students needs. Furthermore, the study looks into how AI might offer personalized online learning environments and adaptive learning pathways. The study also looks at how AI powered analytics affe|ct student performance monitoring and assessment, giving teachers insightful information for ongoing development.The importance of social media in education cannot be overstated, as sites like Facebook, LinkedIn and Twitter enable learners to interact, collaborate in learning environments and share knowledge. The study looks into how user behavior analysis, preference prediction and content recommendation powered by AI might improve the effectiveness of social learning.Google Meet, Zoom, and Jio Meet played a significant role in expanding online education during the COVID 19 pandemic. These platforms provided essential tools for educators and students to connect, collaborate, and engage in remote learning.Additionally, the study investigates how digital marketing tactics might be used to advance online learning, draw in a larger audience, and improve participation. To maximize the impact of educational marketing initiatives, AI driven marketing automation solutions being investigated for their potential in personalized outreach, targeted advertising and data driven decision making. The potential of these technologies to apply targeted advertising, make data driven decisions, and customize outreach is being researched.The purpose of this studys conclusions is to shed light on how AI, social media, and digital marketing work together to support online learning in the post COVID 19 era. The research intends to offer practical suggestions and tactics for using AI, social media and digital marketing in the educational setting by comprehending how these technologies might cooperate to enhance online learning. In the end, the research advances our knowledge of how these tools might work together to revolutionize and broaden the field of online education, creating new opportunities for engaging, customized, and accessible learning. Kritika Srivastava | Prof. Himanshu Shekhar Singh "Artificial Intelligence: A Boon in Expanding Online Education through Social Media and Digital Marketing Post Covid-19" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd63449.pdf Paper Url: https://www.ijtsrd.com/computer-science/artificial-intelligence/63449/artificial-intelligence-a-boon-in-expanding-online-education-through-social-media-and-digital-marketing-post-covid19/kritika-srivastava