The Effect of Price and Promotion on the Purchasing Decision of Timorese Tais East Timor

Many factors affect consumers choices of selecting thick rice products in Timor Leste, such as Product Quality, Cheap Price, Promotion, and Distribution Channels. There are four main factors that influence the selection of these products, namely the products quality, the cheap price, promotion, and easy marketing channel. Therefore, these factors are crucial in attracting consumers to choose Timorese thick rice products. The above phenomenon mentioned indicates that undoubtedly it is beneficial for original Timorese thick rice manufacturers as they offer a competitive advantage compared to other types of thick rice. Consequently, the paper focuses on the influence of product distribution and customer service on marketing mix for Timorese thick rice in the Colmera market in Timor Leste. Silvester Xavier Sufa Efi "The Effect of Price and Promotion on the Purchasing Decision of Timorese Tais East Timor" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd62408.pdf Paper Url: https://www.ijtsrd.com/economics/market-economy/62408/the-effect-of-price-and-promotion-on-the-purchasing-decision-of-timorese-tais-east-timor/silvester-xavier-sufa-efi