DEVELOPMENT OF PROMISING INDUSTRY BASED ON SUSTAINABLE ENTREPRENEURSHIP THROUGH IMPROVING QUALITY OF MANAGEMENT

Currently, the development of entrepreneurship is characterized by a continuously increasing in intensity and expanding spectrum of challenges, threats and risks. Increasingly important for the development of entrepreneurship are circumstances related not only to economic factors, but also to environmental and social ones, the integrated consideration of which is reflected in the concept of sustainable development. The concept of sustainable development, approved at the international level, is focused on the balance of environmental, social and economic processes, which ensures the development of sustainable entrepreneurship in the future. According to this concept, detailed for sustainable development, there is a continuous improvement of technologies and the establishment of more stringent environmental standards governing business processes. This fact changes the institutional structure of the economy, creates new conditions for the development of sustainable entrepreneurship. Also, the transition to a system of sustainable entrepreneurship requires a change in the existing economic relationships. The method of bank capital management developed in the study using a “selective model” will make it possible to identify banks in need of support from the Central Bank at an early stage, prevent their bankruptcy and direct resources to the development of sustainable entrepreneurship in the regions. Thus, the modern industry will receive the proper level of development. But the main emphasis should be placed on improving the management quality of services provided in regional banks, since it is they who mainly provide loans to medium and small businesses, which entails the development of the industry and launches a mechanism for sustainable entrepreneurship.