The main aspects of forming a business development strategy (In Ukrainian)

Modern realities and the need to adapt to a dynamic business environment have intensified interest in the formation of business development strategies. Even in conditions of war, domestic companies are forced to determine prospects and predict the development of future events for the purpose of sustainable operation. The study object is business development strategies. The study purpose is to study the factors and conditions of the choice of a functioning strategy by business entities, in particular, the influence of self-organization processes on this choice. To solve the purpose, the following tasks are set: investigate the main approaches to evaluating the business development strategy; analyze the content of various company development strategies; substantiate the impact of self-organization processes on the choice of development strategy by entrepreneurship subjects; consider business development strategies in the conditions of war and post-war recovery in Ukraine. In the study process, the methods of analysis, synthesis, generalization, and comparison were used. The scientific works of domestic scientists S. Mochernyi, V. Mokryak, E. Mokryak, Ya.V. Palamarenko, O.M. Taran, A.M. Tybin, in which modern approaches to various strategies are studied business development and assessment of the level of strategic business development, were studied. S. Yu. Kropelnytska highlights aspects of self-organization in territorial production systems. L.V. Yarema considers the economic advantages of integrated associations. M. Plakhtiy, L.A. Lyakhovych, E. Badakh investigate the problems of choosing a business development strategy by domestic entrepreneurs in the conditions of war and in the post-war period. Тhe study results are addressed to business owners, managers and researchers whose field of activity is aimed at forming business development strategies.