Possible ways of cooperation commercial institutions of physical training and sports with the subjects of services

Purpose: study and identification of the most promising ways of cooperation between institutions of physical culture and sports of various forms of ownership with the subjects of the service sector in order to attract new consumers of sports and sports services. Material and Methods: general scientific (analysis, comparison, generalization), sociological (interview), expert evaluation (n=3). Results: possible ways of cooperation commercial institutions of physical training and sports with travel agencies. Conclusion: it is proved that the most perspective ways of interaction is to create a reciprocal system of bonuses and accumulative certificates.