DEVELOPMENT PRIORITIES OF TERRITORIAL COMMUNITIES IN THE MANAGEMENT OF INVESTMENT POTENTIAL ON THE BASIS OF ENCOURAGING ENTREPRENEURSHIP

It has been proven that cooperation between territorial communities (TC) and business entities should be based on the principles of social partnership. It is highlighted that increasing the investment potential of territorial communities is possible precisely because of the correct application of the management component. The purpose of the article is to outline the scientific-research vision of the priorities of socio-economic development in the management of territorial communities on the basis of stimulating entrepreneurship in the conditions of modern challenges. A SWOT analysis of the influence of the functioning of communal enterprises and business entities on the investment potential of territorial communities has been developed. A cross-analysis was carried out to determine the mutual influence of strengths and weaknesses, opportunities and threats using the SWOT-matrix method of expert assessment of the mutual influence of the existing situation on future events. The matrix of the SWOT analysis of the formation of the strategy of the level of satisfaction of the population of the TC with the functioning of communal enterprises and other forms of entrepreneurship is generalized. The directions of the functioning of communal enterprises (on the example of CE «Opishnia-Agro», CE «Frankivsk AGRO», «Gardens of Victory»), which fulfill a social mission and are one of the forms of organization of social entrepreneurship, because the priority is to receive income for their next the use in the organization of a system of forming guarantees of food and even energy security at the local level. The article proves that the activation of measures for the implementation of sustainable development criteria of TCs forms their social capital and economic potential, provides additional opportunities for effective entrepreneurship. The following scenarios for the further effective development of territorial communities are proposed: spread to neighboring territories of the positive consequences of the economic development of the most active TCs; investment attraction and economic growth will contribute to increasing the welfare of residents who invest and strengthen the local economy; the remote countryside of TC offers clean air, outdoor recreation and organic local produce; active development of economic and tourist activities, which will be a recognizable brand of TC; the growth of the innovative potential of TC (rest and resort areas); ensuring the operation of key communication investments for the development of network infrastructure.