CONCEPTUAL BASICS OF FREELANCE BUSINESS AND ITS ROLE IN THE MODERN WORLD

Freelancing in the field of online activities is considered as a promising direction of evolution of the post-industrial economy. This new sphere forms the mechanisms of managerial interaction at the macroeconomic level, but some issues, such as demand generation, socio-economic consequences, and the impact on the career development of a freelancer, remain insufficiently researched. Freelancing in the context of online work symbolises a new era of post-industrial economic systems, sparking debate among scholars. Research in the context of the information and network economy is becoming important, as online employment requires detailed study. The last decades have led to global challenges that require adaptation of labour organisation, and self-employment in the form of freelancing has proved to be a suitable response. Freelancing has become an important category in the labour market both in Ukraine and abroad, due to its unique features that distinguish it from non-traditional models of employment. Freelancing is seen as a form of self-employment, where a specialist provides services without formal obligations to a permanent employer. In the global context, freelancing is growing due to flexible working hours, the ability to choose projects and independence from corporate structures. However, it is accompanied by unstable income, lack of social guarantees and the need to manage all aspects of the business independently.