ECONOMIC CONTENT OF PROFIT AS THE MAIN SOURCE OF OWN FINANCIAL RESOURCES OF THE ENTERPRISE AND OBJECT OF TAXATION

Introduction. The profit received by the enterprise is the main source of its own financial resources. At the same time, enterprises are income tax payers, so the profitable activity of enterprises is extremely important, which ensures the existence of a tax base as an economic basis for paying income tax. Purpose. The purpose of the study is to consider the economic content of profit as the main source of the company's own financial resources and the object of taxation, to outline directions for improving the management of the company's financial results. Materials and methods. The materials of the study are: the regulatory and legal framework regarding the formation and taxation of the profits of enterprises, the works of domestic authors highlighting the problems of the economic content of the profit and its taxation, statistical materials, which present information on the financial results of the enterprises and tax revenues to the Consolidated Budget of Ukraine. In the process of carrying out the research, the following scientific methods were used: theoretical generalization (to highlight the economic content of profit, consideration of the influence of various factors on the activities of enterprises), grouping, analysis and synthesis (to analyze the financial results of the activities of enterprises, determining the role of income tax in the revenues of the consolidated budget), logical summarization of results (for setting out measures to improve profit management and formulating conclusions). Results. The scientific article examines the economic content of the company's profit, determines the importance of profit management measures that lead to the maximization of its volume, the achievement of the company's goals and the formation of a reliable and stable budget revenue base. The financial results of enterprises for 2018–2022, including large, small and medium-sized enterprises, were analyzed. The role of the income tax in the tax revenues of the Consolidated Budget of Ukraine was considered, in particular, the amount of tax revenues from the income tax and its specific weight in the budget revenues for 2018–2022 were determined. It is noted that various external and internal factors, which are often interconnected, affect the enterprise's activities and, accordingly, its financial results. The regulatory principles of the formation of financial results of the enterprise and the components of the income tax taxation mechanism are outlined. Measures to improve the company's financial results should be formed on the basis of a comprehensive assessment of its activities. A significant amount and diversity of source information provides an opportunity to correctly interpret the obtained indicators and conduct a qualitative analysis of the company's financial condition. The factors that need to be taken into account when implementing the tasks of managing the company's profit and maximizing its volume are given. Discussion. In further scientific research, it is proposed to focus attention both on generally accepted measures to increase the profitability of enterprises, and on specific ones related to the presence of new challenges faced by enterprises in modern conditions.