TECHNOLOGICAL INNOVATIONS IN THE RESTAURANT INDUSTRY AND THEIR USE TO IMPROVE CUSTOMER EXPERIENCE

The military invasion of Ukraine is having a significant impact on the economy. Enterprises are addressing various social and economic challenges facing the region, country, and global community. The food industry, which is positioning itself as one of the key sectors of the economy amidst rapid technological changes, is also affected. As a part of the hospitality industry, the restaurant sector is responsible for reconstructing, implementing, and utilizing technological innovations, cooking techniques, and restaurant technologies. Its main goal is to provide the population with high-quality culinary products and services. The research highlights that the implementation of technological innovations in the Ukrainian restaurant industry creates an efficient production system and is a crucial factor for the success of the restaurant business. It is widely acknowledged that the modern food industry is primarily driven by consumer demand for high-quality, integrated services. This includes not only the preparation of food, but also the overall dining experience in restaurant establishments. Today, Ukrainian cuisine offers restaurateurs a plethora of options to showcase its exquisite culinary heritage. By employing quality, innovation, and new technologies, enterprises in the restaurant sector can benefit from the growing demand and contribute to the country's tourism industry. To succeed in the hotel-restaurant service market, it is important to constantly seek effective tools and implement new, relevant value propositions at every interaction point. This requires opening new establishments, implementing modern technological solutions, and seeking unique marketing ideas. Clear communication is also essential.