FORMATION OF THE FINANCIAL STRATEGY MODEL OF MEDIUM-SIZED BUSINESS ENTERPRISES

Introduction. The article examines the step-by-step process of forming a model of the company's financial strategy, taking into account the specifics of its activity. This strategy is aimed at successfully achieving the final strategic goals in the field of financial development of the enterprise. The nature and scope of strategic changes in the company's financial activities depend on several key factors, such as the organization of these activities and financial relations with partners, the level of available information for management decisions, the degree of innovation in financial operations, the use of various financial instruments, the organizational culture of financial managers, and others internal parameters of the company. The purpose of the study is to substantiate the stages of forming a modern model of the financial strategy of medium-sized businesses, taking into account the specifics of their activity. Materials and methods. The theoretical and methodological basis of the study was the fundamental development of scientists and practitioners on the problems of forming a financial strategy for business development, taking into account the peculiarities of the enterprise. The theoretical significance lies in clarifying the theoretical provisions and methodical foundations of financial strategy formation. The following methods are used in the work: historical-economic method — in the analysis of the theoretical and methodological foundations of the study of the problem; monographic method — for evaluating the formation of the company's financial strategy using existing methods;; abstract-logical — for the development of recommendations for the development of the company's financial strategy. The results. Financial strategy covers various methods and practices of managing financial resources, planning and ensuring the financial stability of the enterprise in the conditions of market economy. This process includes optimization of management of fixed and working capital, formation and distribution of profit, management of cash flows and implementation of investment policy. The study of scientific sources confirms that most approaches to forming a financial strategy and achieving financial stability include several stages, which we have proposed in the article. Prospects. Therefore, the proposed model of the financial strategy implementation mechanism will be effective when using methodological approaches of controlling and its tools. The process of implementing the financial strategy will require making appropriate changes to the financial management system. The model of the company's financial strategy and the mechanism of its implementation will be successful if there is a proper system of indicators, which is a necessary tool for their evaluation. Key words: financial strategy of the enterprise, development of financial strategy, implementation of financial strategy