Significance of Continued Fraction to Solve Binary Quadratic Equations

The level of intense competition between companies causes companies to really think about the right strategy in dealing with this competition by looking for creative and innovative solutions in order to win the competition. The purpose of this research is to prove and analyze the effect of service quality, price, promotion on repurchase decisions with customer satisfaction as an intervening variable. This research is categorized as explanatory research, that is using a casual research between variables through hypothesis testing using saturated sample techniques with a total of 60 respondents, because all members of the population are researched. Data collection is using questionnaires, interviews and observation. Data collection took place in 2020 and subsequently analyzed the technique used Partial Least Square (PLS). The research object is customers of PT Intraco Penta Wahana Office as the heavy construction equipment branch Surabaya in East Java. The results in this study show that: service quality has a positive but not significant effect on customer satisfaction, service quality has a positive and significant effect on repurchase decisions, price has a negative but significant effect on customer satisfaction, price has a negative but significant effect on repurchase decisions, promotion has a positive and significant effect on customer satisfaction, promotion has a positive and significant effect on repurchase decisions, customer satisfaction has a positive but not significant effect on repurchase decisions.