Response and Disposal of Online Public Opinion in Universities from the Perspective of New Media

The management of public opinion has practical effectiveness, but the lack of network public opinion management in universities has led to an endless stream of network public opinion incidents. At present, most research is still in the experimental stage of problem collection and methods, on the one hand, it has not excavated the root causes of public opinion problems and the trend of dissemination and evolution. On the other hand, the practical application ability is insufficient, and the scientific research results on the logic, evolution trends, and response strategies of online public opinion in universities are not yet rich enough. Therefore, this project aims to strengthen empirical research on online public opinion in universities and propose feasible disposal measures