Discussion on the Contradictions and Feasible Paths Between the Publishing Enterprise Model and the Basic Big Model in the View of Data Assets

—We are currently facing an increasingly complete state of mediatized society, in which every element cannot avoid being deeply affected by virtual networks and media, and even undergoes complete morphological transformation. The same is true for the publishing industry. As AI technology matures, one of the propositions that publishing companies have to face regardless of their scale is the impact from big models.2022 In November, OpenAI released ChatGPT based on GPT-3.5, which instantly triggered the craze for big models at home and abroad. According to the "China AI Big Model Map Research Report" released at the end of May 23, 79 big models with parameters above 1 billion scale have been released nationwide. Therefore, this paper firstly details the contradictions and controversial points between the current enterprise big models and basic big models, analyzes them in terms of their logic and form, and builds a complete background framework. After that, the specific three parts of the content; the first part of the expansion explains the advantages and disadvantages of the basic model and enterprise model, the basic big model will be replaced by the prevalent rhetoric, but he still has the industry's small model cannot have the advantage. The basic model of higher accuracy, better performance and more stable, at the same time, it cannot adapt to the publishing industry's customized personalized needs, which also makes it become the basis of the big model of the disadvantage. Although the publishing enterprise's big model can meet the publishing enterprise's customized and personalized needs, but it does not have the enterprise volume of technical resources and talent reserves, only rely on the hands of the grasping the database resources cannot build the operation of the scientific big model. The second part of the story of the contradictions between the two, the basic model promotion and the development of enterprise big model there is a game in the contradictions highlighted on the basis of the final description of the publishing enterprise how to break through the difficulties, for the feasibility of the path of scientific exploration