NEURO-TAXONOMY-BASED STRATEGY DESIGN FOR EMPLOYEE ENGAGEMENT

Employee engagement is a crucial element in the triumph of any organization. It encompasses the degree of emotional commitment and devotion that employees possess towards their work and the organization. Enthusiastic employees exhibit higher levels of motivation, productivity, and job satisfaction. Additionally, they are more inclined Hussainy & Wahaibi (2022) to remain with the company and contribute to its development and achievement. To attain a more profound comprehension of employee engagement, it is imperative to delve into the role of the brain in this process. The brain, being a multifaceted organ, governs our thoughts, emotions, and actions. It assumes a significant position in shaping our encounters and perspectives within the workplace Coffey (2021). By comprehending the neuro-scientific aspects of employee engagement, organizations can construct strategies and interventions that effectively captivate their employees. From a behavioural and psychological perspective, employee engagement is an issue connected to the deep neuro-psychological thread of analysis and interpretation which is rare. Considering the backdrop designing a taxonomy of the word connecting to engagement is a need of hour. The paper meticulously designs taxonomies of components of neuro-behaviour and brain-connecting employee engagement to interpret brain-based engagement. The study forwarded a host of neuro-based strategies for employee engagement to management practitioners, academia, and researchers for future research.