THE RESEARCH OF CULTURAL ASPECTS INHERENT IN MARITIME COMPANIES, APPLYING MULTI - CRITERIA MODEL OF EMOTIONAL AND SOCIAL INTELLIGENCE FUNCTIONING

Commencing from the already obtained results of the maritime market research, this work aims at defining and development of the innovative model. The research work will clarify a new approach of understanding the context of maritime companies through the processes that influence the purpose, goals and sustainability of port facilities. By using modern scientific methods and approaches, a new multi-criteria model was developed in the work, which was tested in real conditions and with real data, with solutions for ranking the strategic elements created within the general sub-strategy for each port service. The defined new approach is the starting point for managing the maritime system of transport and for the development of the IMS strategy of the sea port, in the field of communication strategy, on a strategic level.