INVESTIGATING PATTERNS OF DIGITAL NEWS CONSUMPTION AMONG COLLEGE STUDENTS

Technological advancements have altered news consumption among everyone. This study scrutinises online news habits, exploring digital preferences and influencing factors, especially among college students aged 18-21 years. The research employed a mixed-methods approach, incorporating quantitative surveys (including 272 students) with qualitative insights obtained from agreed-upon students for interviews as a source of primary data gathering. Illuminating the unexplored dimension of college students' digital news consumption, the study provides insightful perspectives for fostering informed societies. College students predominantly opt for occasional news consumption via social media, particularly Instagram.