PURPOSE OF VISIT AND SATISFACTION OF BRANDED APPAREL IN SELECTED RETAIL STORES AT COIMBATORE CITY

Todays' trend in shopping people has an attitude to spend time in organized shopping malls and retail stores. To hang on the customer inside a malls and growing organized retail outlet measuring customer satisfaction in such stores is very important. This study focuses on profiling retail customers and measuring their level of satisfaction in the selected stores in the Coimbatore city. Primary data has been collected using structured questionnaire. It has been found that visiting retail outlets have become a group activity. Word of mouth by friends, family, colleagues and Advertisement, influences majority of customer. Majority of respondents came for shopping inside store, rest came for hang out, enjoy crowd, meeting friends and getting refreshed. Femina Retail outlet was found to have higher level of satisfaction followed by Lifestyle, Pantaloons and Westside.